Responsive talk on narrative in ads

This lecture was all about narrative and how everything we do relating to filming or art has to have a story behind it for the work to make sense or even connect with the viewer. We looked at many different forms of advertising and judged adverts that made sense and the others that did not.

I personally enjoyed this task and felt that it was useful because of its relevant connection to animation involving narrative, it was mostly important to me because of my passion for comic art, animation and how narrative plays a big part in what makes a great comic so I was fascinated by the whole concept of narrative involved in advertisement.

I generally thought that adverts did not really need a narrative because they normally depict random facts to attract the viewers to the product or place they are advertising, when I look at adverts, I never really see an story, instead I see a short clip that is used to try and attract a specific audience at random so they buy into what they and most of the time they never really think about their concepts, some adverts are good but a lot of them never really contain a narrative.

This is the most recent Trainline advert, personally I think this advert is nonsensical and does not tell a story, they make out like the main character in the advert has a narrative in relation to booking the train. The main reason for saying there is no narrative because there is no real plot and the character later shouts something nonsensical in amongst a busy crowed of people waiting for a train, this advert is poor and would not persuade me to use the Trainline.  

An advertisement for Pay-pal in relation to Christmas and making purchases, features a very good narrative that uses a concept of children waiting for Christmas presents to the point where they think they are not getting any. The advert acts cleverly with its narrative because it uses Pay-pal's system of being an online paying site and uses the fact of the parents paying for their presents online and not physical handing them to the children as mystical concept relating to paypals methods of payment. The whole concept of the children not physically seeing the presents is what makes you adopt the idea of paying online because the advert makes it look easy, simple and non-stressful with the method of paying online.

That is why I think this is a great advert because it uses a clever narrative and links it to a concept, it  makes the concept of the story relative to what they do or specialise in which means the advert has a purpose and a meaning better than the train advert above because that short advert lacks with in these areas because it does not make its narrative, scenery or concept relate to one another, this advertisment does not attract the understanding or attention from its target audience/viewers.