Collaborative brief decision

I originally picked the Adobe brief/Inspire future creators because I thought it was both and interesting, effective in its purpose and intentions, because it clearly stated who it was for and what my requirements were for this brief.

The aim of the adobe brief was to take the existing adobe creative cloud as a base and remix and re-imagine its potential and appeal for a youth audience as a new campaign launch that was to be inspiring enough to appeal to students as the chosen target audience.

We were given the option to chose a project from either A&AD or YCN, this was done by tables, almost in the form of speed dating which was where we had to move from table to table deciding on the briefs place at each table along with other practitioners both graphic artist and illustrators, who were looking to partner up with an animator themselves. I decided on the Adobe brief because I felt it would be a brief where I could be expressive in promoting Adobe as they create packages I thoroughly enjoy using professionally and I also had many key interesting facts to apply to my final out come. Unfortunately I picked a project no one else was interested in doing resulting me in taking part in another brief where there were more students, came across the Dazed brief.

The daze brief appeals to me because it allows me to be free in what I produce as my response/final out come for this project. My is to produce four 15 minute that inspire and inform of dazed as the company but inform Dazed staff as people who are both creative, curious and  interested in fashion, making sure that they feel inspired and proud to work with Dazed as a fashion media company.
I am partnered up with James as an animator like me and Olivia Northrop as an illustrator, we still yet have to decide on a structure and plan for this brief and even come up with an idea in the next commencing weeks.

Previously stated that YCN looked a lot better for me, a lot more than A&AD which is my choice but for this collaborative briefs for A&AD to be a lot more adventurous and creative than YCN's because they involve more creative work and are open when it comes to design work.

http://www.dandad.org/en/new-blood-dazed-brief/?j=110 

A&AD

The Dazed brief