Target Audience

When creating this animation at the beginning I felt that my target audience was open. The though of pitching this animation to a specific audience did not occur to me. Now I realise that this has more child like features and is very soft in colour. Few things I learnt from Cop 3 during writing my dissertation about aesthetic was that colours have different meanings and effects along with shapes, these can appeal to specific audiences. When I now watch my animation I realise the features are very child like and the use of colours are very soft which means my animation is geared more towards children. I have checked all my features and this would be very suitable for children to watch.

Circles represent e.g. “completeness, Gracefulness, playfulness, comforting, unity, protection, childlike.”

Tillman, B. (2011) page 72, Creative character design. Amsterdam: Taylor & Francis (Accessed: 14th October 2016).

“Ages 0-4 characters have really big heads and eyes, short bodies, bright colors, and simple shapes.”

Tillman, B. (2011) page 104, Creative character design. Amsterdam: Taylor & Francis (Accessed: 14th October 2016).